Michael W. Ritchie


Michael W. Ritchie

Michael W. Ritchie is a 25 year veteran of the technology industry and start-up ecosystem. An accomplished leader and respected technical expert, Michael provides the necessary engineering competence coupled with an executive level vision to translate business requirements into technology solutions across the enterprise. A tried and proven manager, Michael can manage large–scale projects within complex environments from conception to deployment while meeting business and financial objectives. Michael brings an extensive knowledge of full lifecycle software development and production operations. His diverse background includes MedTech/HIMS, FinTech, eCommerce, ERP, B2B, B2C, SaaS, and Enterprise Web Services. His experience includes solutions for Veralytic, Moffitt Cancer Center, UPS, MCI, MTV, Worldcom, Fredericks of Hollywood, Harcourt Brace, HSN, and CNBC. He has a bachelor of science degree in computer science and is a member of UPE Honor Society for Computing. Michael is the Founder of Germinal, LLC; a software design and development consultancy; a frequent public speaker, dad, and overgrown Boy Scout (Scoutmaster).

Product Development Through Customer Interview

Soft Skills (Room 304)
11:00 AM - 11:50 AM

i.e. Talking to Humans Considering creating a new startup, developing a new product, or new division? This session offers concrete examples of how to recruit candidates, conduct interviews, and how to prioritize learning from customers through listening. Don't waste your time building products that the customer may not want.